Top 6 Reasons to Travel to Switzerland Right Now

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Six reasons to travel to Switzerland. A landlocked country, this is a place of fairy tale beauty and breathtaking views. A postcard by itself, Switzerland is a magical hiking destination; it offers world-class ski resorts and the best Christmas markets in the Old World.

The Glacier Express connects Zermatt and St. Moritz.
The Glacier Express connects two world-class ski resorts: Zermatt and St. Moritz. Photo: Switzerland Tourism.

As if that wouldn’t be enough, Switzerland is one of the safest countries; its transportation system is one of the most efficient; they are ahead on being green and protecting the environment, and everything Swiss is synonymous with quality, precision, and excellence.

Typical Swiss house in Appenzell.
Typical Swiss house in Appenzell. Photo Switzerland Tourism.

Is Switzerland open to travel?

A few weeks ago, I had lunch with the team of Switzerland Tourism in the US. They came to Miami as part of their Best of Switzerland Media Tour 2022. It was its first post-pandemic tour.

They came on a mission: to let travelers know that Switzerland is open and ready to receive American tourists any time of the year, with no Covid 19-related restrictions.

Switzerland is the perfect destination for winter sports, including
Snowshoe trekking. Photo: Switzerland Tourism.

For me, this was also my first post-pandemic event. It meant a lot to me. Switzerland has been in my heart since I had the privilege of spending six beautiful months living in my beloved Geneva in my early 30s.

The Gotthard Pass traverses the Saint-Gotthard Massif connecting northern and southern Switzerland
The Gotthard Pass traverses the Saint-Gotthard Massif connecting northern and southern Switzerland. Photo: Switzerland Tourism.

Having lunch with the public relations team of cosmopolitan Basel, multicultural Geneva & Vaud; breathtaking, iconic Zermatt-Matterhorn; enchanting Ticino region, and vibrant Zurich was like going down memory lane. The meeting brought memories of one of my life’s happiest, most beautiful times.

What’s the best time of the year to travel to Switzerland?

Brusino Arsizio is a gem on the shores of Lake Lugano
Brusino Arsizio is a gem on the shores of Lake Lugano. Photo: Switzerland Tourism.

Switzerland is the perfect travel destination and has something to offer for every kind of traveler, any season of the year. It all depends on your personal preferences.

Six reasons to travel to Switzerland

1. The artsy enchantment of Basel

Basel is nested on the Rhine rive droit.
Basel is nested on the Rhine rive droit. Photo: Switzerland Tourism.

Basel is home to the premier international art fair, Art Basel. Plus, it has 40 museums spread throughout the city. No doubt, Basel is one of Europe’s most important cultural centers (considering its size and population.)

Lantern exhibition in Basel, Switzerland.
A lantern exhibition in Basel. Photo Switzerland Tourism.

But Basel is more than the artsiest Swiss city. It’s nested on the Rhine River rive droit and enjoys at least 300 days of sunshine a year. This means river cruises and a summertime tradition: Rhine swimming!

Basel is the third-largest Swiss city after Zurich and Geneva. The city is close to where the Swiss, French, and German borders meet. Basel has suburbs in France and Germany. Home to the Bank for International Settlements (a bank for central banks), its Basler Fasnacht is the biggest carnival celebration in Switzerland.

Basel Carnival.
Basel Carnival. Photo: Switzerland Tourism.

2. The many appeals of multicultural Geneva

Geneva is known as the capital of peace. It serves as the headquarters of the United Nations, the Red Cross, and the World Trade Organization, among other global institutions. Undoubtedly, Geneva is the most multicultural of the Swiss cities. Did you know that in Geneva-located CERN (the European Organization for Nuclear Research), the internet was created in 1989? Cool place, don’t you think so?

Geneva, Lake Geneva, and its Jet D'Eau.
Geneva, Lake Geneva, and its Jet D’Eau. Photo: Switzerland Tourism.

French-speaking Geneva has a charming Old Town with cobblestone streets and equally charming boutiques. The city’s natural landscape: the Rhône River, Lake Geneva, and the impressive Alps, including snow-capped Mont-Blanc, knows no parallel. Lake Geneva is the largest Alpine lake and one of the largest freshwater lakes in Europe. Its iconic Jet d’Eau rises 140 meters.

3. The wonders of the Lake Geneva Region

Lausanne's Train Station at dust
Lausanne’s Train Station at dust. Photo: Switzerland Tourism.

Stretching from the thriving international metropolis of Geneva through the Lausanne & Montreux Riviera, the Lake Geneva Region offers everything: lakes, mountains, stunning rural countryside, and it is home to the world-renowned Montreaux Jazz Festival, among other attractions.

You can stroll Laussane’s medieval Old Town in the Vaud canton, explore its charming cafés and boutiques, and admire its staggering Gothic cathedral.

The majestic Chateau de Chillon and Lake Geneva.
The majestic Chateau de Chillon. Photo: Switzerland Tourism.

Montreux is home to the Chateau de Chillon. Once the Counts of Savoy’s residence, Lord Byron found the inspiration to write his poem The Prisoner of Chillon in this building, one of the most known Swiss castles.

Treytorrens Vineyard in the Vaud region.
Treytorrens Vineyard in the Vaud region. Photo: Switzerland Tourism.

The Lavaux vineyard terraces are part of the UNESCO World Heritage. They stretch for about 18 miles along the shores of Lake Geneva from the Chateau de Chillon to the eastern outskirts of Lausanne in the Vaud region.

4. The charming Mediterranean soul of the Ticino Region

Colorful Ascona, in the Ticino region, Switzerland.
Colorful Ascona, during the Castagnata or Chesnut Festival. Photo: Switzerland Tourism.

Mediterranean? Yes, you read well. Ticino, Switzerland’s southernmost canton, shares its border with Italy and its official language is Italian. Besides, it enjoys a milder climate with subtropical flora (including palm trees all over the place) and has plenty of baroque architecture.

Lake Lugano and Monte San Salvatore, in the Ticino Region.
Lake Lugano and Monte San Salvatore. Photo: Switzerland Tourism.

Elegant Lugano at the shores of Lake Lugano, bellisima Bellinzona with its three UNESCO World Heritage Site castles (Castelgrande, Castello Sasso Corbaro, and Castello Montebello), sundrenched Locarno at Lake Maggiore, and breathtaking Ascona, are some of the most charming places you don’t want to miss when in Switzerland.

Villa Favorita, Lugano.
Villa Favorita, Lugano. Photo: Switzerland Tourism.

If Heaven were on this Earth, I’m pretty sure it would be somewhere in the Ticino area.

Dinner at Lugano, Ticino Region.
Dinner at Lugano. Photo: Switzerland Tourism.

5. The sempiternal beauty of Zermatt – Matterhorn

The Alpine village of Zermatt, at the foot of the iconic Matterhorn
The Alpine village of Zermatt, at the foot of the iconic Matterhorn. Photo: Switzerland Tourism.

Zermatt is the ultimate mountain village. The destination at the foot of the Matterhorn boasts many records. Europe’s highest cable car station is on the Klein Matterhorn at 3,882 meters above sea level. Zermatt is also home to the longest pedestrian suspension bridge in the Alps (almost 500 meters long.) As if those records weren’t enough, Zermatt also hosts the highest density of gourmet restaurants in the Alps!

Impressive view of snowcapped Matterhorn and car-lifting at Zermatt
Impressive view of snowcapped Matterhorn and car-lifting at Zermatt. Photo: Switzerland Tourism.

The Zermatt – Matterhorn destination is an idyllic oasis. The village of Zermatt has always been car-free. And various places in the village provide a perfect view of the most photographed mountain in the world: the Matterhorn. Majestically and with magical effect, the 4,478 meters high mountain towers above all other mountains.

6. The vibrant spirit of trendsetter Zurich

Alpine panoramic from Zurich.
Alpine panoramic from Zurich. Photo Switzerland Tourism.

Zurich is the largest city in Switzerland and a major transportation hub that is a top starting point for travelers. With its 50 museums and 100 art galleries, Zurich is also a cultural emporium.

Evening in Zurich, at wintertime.
Zurich evening during wintertime. Photo: Switzerland Tourism.

Its high-end shopping mile-long Bahnhofstrasse is one of Europe’s finest shopping strands. Zurich offers a unique contrast between 2,000 years of history and its modern and super trendy Zurich-West n-district. Europaallee and the newest Zollhaus are the newly developing areas that nobody wants to miss.

The best Christmas markets of the Old World, are found in Switzerland
Christmas market on Sechselaeutenplatz in Zurich. Photo: Switzerland Tourism.

Depending on the time of the year you visit, Zurich is the place for outdoor swimming, bike riding, and sunset cruises at Lake Zurich.

A welcoming sign: Switzerland has no Covid-related restrictions to travel.
Switzerland is ready to receive American travelers now. Photo Switzerland Tourism.

What are your best reasons to travel to Switzerland?

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